We Launched A Boutique: The Story Behind Launching Bella Magari

Sorry I've been a tad MIA on my blog as of recent, I've been insanely busy! If you don't already know, my husband and I launched an online women's apparel boutique! What?! Pinch me, I still can't believe we did it! As of June 27th 2018, Bella Magari started its journey. It's been a month now and we are so blown away by the love, support and feedback y'all have shown us! For years now I've daydreamed of owning a boutique, the dreams were mainly of an actual brick and mortar type business (but I'm well aware of the costs that go into that, so starting online was a much wiser choice). For years I would tell Nick that I wished my Boompa (that's what we call my Grandpa) still owned the building on Tennyson St. in Denver because I would have loved to open a women's boutique there. Well, I know everything happens for a reason and who knows what actually would have happened if he still owned that building. Then over the years I had an envious bone in me seeing all these girls I knew doing online boutiques (through Facebook) and absolutely killing it. I thought, dang it, why didn't I think of that. But truthfully everything happens for a reason, and I saw some major flaws in the business model those girls were doing (like staying up all night just to make the shipments happen...noooo thank you, my baby already keeps me up all night). 

Anyways, one day Nick came to me with an idea of how to dodge those issues and how to make my boutique dreams come true. I honestly couldn't even believe he was serious, he not only wanted me to go for this dream but he wanted to do it WITH me!! Umm yes please! Nick and I have done business with each other for years now, when we were 19 we plunged deep into the world of Network Marketing together and it became our full time career. Well, a few years ago I took a step back and let Nick handle our business so I could follow dreams of being a blogger, and then of course being a mommy. Working on a business together again got me fired up, he brings so much to the table and truly we're a great team! I'm so grateful for all that I have learned through blogging. I've basically been studying marketing, social media marketing, website design, some website coding, email marketing, etc. for about 4 years now. Since starting  my blog I've tried to learn, grow and devour content and I would have never imagined it'd help me so much in launching a boutique. In a way I feel like it has all been prepping me for this moment. I'm incredibly grateful for the skills I've learned over the years. I'm also very grateful for the blogger community, let me just say the Denver bloggers have been amazing and so unbelievably supportive! You ladies (you know who you are) mean so much to me and I'll never forget how willing you were to help me out in this journey! Love you ladies!

Okay, I promised (on Instagram) to answer some questions about the boutique in Q & A style. So here we go:

 

What is the style inspiration and how do you pick the items?

Well, it's MY style. I pick each item. So basically if you like my style you'll like the shop, and if not then you'll hate the shop haha it's that simple. I have so many different types of style though and I think that shows up in each collection. Overall though my style is mainly girly, modest, not crazy trendy but I do like a few daring pieces here and there.

 

What does the name mean?

It doesn't mean anything really. Well technically it means "Beautiful Maybe" or "Pretty Perhaps" in Italian. But "beautiful maybe" makes zero sense. We knew we wanted it to be an Italian name, and we were just playing around with words that sound nice and flow together. Bella Magari just sounds good together. We are fully aware that most of you are saying it wrong or don't know how to say it at all, but it's all good... it will catch on and be simple for people one day.  Plus, Nick and I think its funny that we have a boutique called "pretty maybe" where we sell clothes so girls can look pretty.. maybe.

 

What is your goal with the boutique?

I want women to feel GREAT! Every item is super affordable, I really don't want women to break the bank trying to get a new wardrobe. I want women to have one spot they can go to for cute vacation/travel wear, accessories, cute date night outfits, an outfit for your bridal shower, bachelorette party, work clothes, etc. I want mamas to come here to step up their style game, sometimes motherhood can be frumpy... I know first hand haha! I am in yoga pants far too often. I've already felt more confident since opening the boutique, feeling like I have more options in my closet and clothes that make me feel fresh and beautiful. I want all women to feel that way. 

I also want to carry items that come in a wide array of sizes, that way no matter how big or small you are, we have a piece for you to feel confident in. 

Bella Magari Floral Cami Blouse + Butterfly Buckle Rattan Bag

Bella Magari Floral Cami Blouse + Butterfly Buckle Rattan Bag

Let's talk price?

Here's the thing, I grew up with a single mom and bargain shopping is in my blood, so it wouldn't make sense for me to own a boutique that sells a $300 blouse... it's just not me at all. To be totally transparent, I typically don't even shop Nordstrom, I'm more of a Nordstrom Rack kind of girl! I like a good deal and I want most of my $ (and my friends $) to go towards travel and adventures in my life, not my closet... but having a cute closet is super important too, that's why I value good deals on women's clothing. As of now, I think we only have two items over $50 (and they are both bags). We want everything on the site to be reasonable, and we offer free shipping over $50 in the USA. Also, you can usually always find a coupon code, hint hint look for a blogger we are collaborating with or read to the bottom of this post! 

Bella Magari Floral Cami Blouse - Click Photo To Shop

Bella Magari Floral Cami Blouse - Click Photo To Shop

Are you doing more seasons than summer/vacation wear?

YES! I have already picked out 90% of the fall collection and ordered it to start the quality assurance process. Get ready for the cutest fall stuff, I was drooling and freaking out over that fact that I get to own it all!! For winter we will be adding some thicker coats, scarves, hats, gloves, thick sweaters, etc. Around the time the pumpkin spice latte rolls around, you can be expecting the Bella Magari Fall Collection to roll out too ;)! 

 

Do you plan on opening more boutiques in different niches? 

A girl can dream right?! Yes, I would LOVE to! I would love to do a children's store someday and I've also thought about how cute it would be to do a motherhood themed shop. When you're a die-hard entrepreneur you can't help but think of more and more ideas and dream a ton, it's in your blood... it's in my blood. So yes, long term I'd love to do that.

High Waist Bow Pants - Click Photo To Shop

High Waist Bow Pants - Click Photo To Shop

Thank you for all of the love and support, my followers, friends and family have shown up in a big way with the launch of Bella Magari. Everyone has been such cheerleaders and it has just melted my heart! I can't thank you enough for encouragement and love! You all are the best and I can't wait to share this journey of being a boutique owner with you all. As a thank you, use the code below to receive a free bracelet with any purchase :). 

 
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Year Of Growth + 3 Ways I'm Stretching Myself In 2018

I am declaring it a year of growth for my life. If I'm being totally transparent, entering motherhood has made me feel like I've lost a bit of control over my life. I've done some reflecting and I've realized that something that I have full control over and that I'm going to grab the reigns of is my ability to grow as a woman. I've spent the last decade of my life prioritizing self growth, reading books, listening to audios and attending seminars. It makes me feel like I'm thriving in life. They say if you're not growing you're dying. I feel that to be true. When I'm not growing, challenging myself, and learning, I feel a sense of complacency that utterly annoys and frustrates me. One of my highest values in life is growth and the beautiful thing about that is I have full control over it! 

 
Change is inevitable but personal growth is a choice.
— Bob Proctor
 

1. Read More

It really can't be a year of growth without reading can it?! No, I think not. I just finished the book Girl Wash Your Face by Rachel Hollis, I am currently reading For The Love by Jen Hatmaker and I have a stack of books that I will be reading next. All of my book choices are personal growth and development books. 

I am also reading the Bible this year, specifically the New Testament. This will be my very first time reading the Bible even though I have been a Christian for about six years now. How is it that my faith can feel so strong but my knowledge feel so little. I am excited to get into the word more aggressively. It's been going great, it is actually such a simple discipline, easy to do. It's just a matter of staying committed. The Bible app has wonderful programs for basically whatever you are searching for. I found one that breaks the New Testament down so that you finish it in one year and it also has devotionals each day to help you better understand what you are reading. 

Audio books and the Bible app have seriously been life changing for me as a mother. It isn't simple to read a book while taking care of Giulian, but listening to something is an entirely different story. It simplifies these daily disciplines for me and makes them much for enjoyable and for more doable as a mother. 

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2. Challenge Myself

I've decided to run a 10k. Okay, I get it... some of you are like yikes that's a challenge for her?! Yep, it sure is! 6 miles without stopping is a challenge for this girl. And I am super excited to take it on. I am running a race called the Boulder Boulder with two of my very best friends. I can't wait! It's exactly what I need in my life right now. A reason to get in shape, a reason to train for something, and something to challenge myself. The race is just a few weeks before Giulian's first birthday (cry face) and that means I will be in great shape by then. A runner friend suggested I start with running two miles without stopping, and then work my way up to six or more. So, that's what  I'm doing. This morning I ran two miles in the frigid 38 degree air and you know what? It felt pretty good. It was super hard and my lungs were less than thrilled, but the fact that I am challenging myself is what feels good. No, it feels fantastic. Plus, if I could give birth, I can absolutely do this.  

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3. Having My Motto Be "I Do What I Say I'm Going To Do"

This ties in perfectly with numbers one and two. If I start a book, I need to finish it. If I say I am going to read the Bible, I will read it. If I say I am going to workout this many days a week, I will. They say in life how you do anything is how you do everything, I believe this to be true. How you show up in one area of your life can represent how you show up in all areas of your life. I want to be the kind of woman, leader, wife and mother that is trustworthy. By trustworthy I mean in all areas. I believe my friends and family would trust me with their kids, money, secrets, etc. ( I am overall a good person with an intention of love and kindness), but when it comes to my friends and family trusting that I will do what I say I am going to do, well... I would say that is an area for growth. I don't have a reputation for being a quitter or a flake, but I do think that I have a habit of saying I'll do something and then three weeks later totally negating the fact that I said it in the first place. Being a mom and having Giulian has made me reflect a lot. How do I want Giulian to see me as a person. What do I want to teach Giulian with my actions and words? I want Giulian to grow to be the kind of man that does what he says he will do. I want him to be a man of his word and a person who follows through. It all starts with me. He will watch me say I am going to do something and he will watch if I actually do that thing or if I brush it under the rug. Big or small things in life, this matters. Starting a diet and declaring I will not eat bread for the next 30 days and then on day 15 I'm eating a sandwich... that plants a seed in my sons head. Heck, that plants a seed in my own head. Rachel Hollis talks about this in her new book Girl Wash Your Face and it was so in line with everything I've been thinking and feeling on the subject. Rachel Hollis said it perfectly in chapter two of her book when she wrote, "When you really want something, you will find a way. When you don't really want something, you'll find an excuse. How does your subconscious know the difference between what you want and what you only pretend to want? It looks at a history of how you've tackled similar things in the past. Have you kept your word? When you set out to do something, did you see it through? When we're at a loss, we reach for the lowest bar- and the lowest bar is typically our highest level of training." Seriously ladies, pick up her book, it is gold. She is so right, why would you trust yourself to finish the big stuff in life if you always quit on the small stuff. Your subconscious mind has no clue when to take you seriously. This year I am committing to doing what I say I am going to do, with the big and small things in my life. 

Having this be my motto is serving me in another way too, I am now more protective of my "yes". Before I jump into saying yes to everything I have to really really evaluate if it is something that I want. Because if it isn't something I truly want to commit to, I will end up half-assing it or quitting. Sometimes saying no to things is quite liberating. 

 

I am so excited to be reflecting in December of this year, 2018, and say wow I truly am a better, stronger version of myself because I chose for this to be a year of growth. I can't wait to have the proud feeling knowing that I finished what I started and stretched myself in 2018. It will then roll into 2019 and allow me to feel encouraged to set even bigger goals and greater commitments. This is a year of massive internal growth for me,  I can feel it and I am gonna chase that. 

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